Launch and grow your raffle business with Reffle
Your website, payments, legals, marketing tools and app, all set up with you by the team that has launched 150+ raffle businesses.
Powering raffle businesses across the UK
Thanks for stopping by
Before you look around, here's a one-minute welcome from our founder, Anton. Turn your sound on to hear what Reffle does and why the next step is a free demo.
More than a website. The whole business, set up with you.
Most providers hand you a website and leave the rest to you. Reffle brings everything a raffle business needs into one place, with a team behind it.
Piecing it together yourself
- A website from one company and payments from another
- Hunting for a bank and payment provider that accept raffles
- Paying a solicitor for your legal opinion and T&Cs
- Separate tools for email, SMS and social
- Support tickets, and new features that cost extra
- Working it all out on your own
With
- Your raffle website, built and styled in your brand
- Reffle Pay set up with you, plus a bank that accepts raffle businesses
- A legal opinion from our solicitor and proper T&Cs
- CRM, email, SMS and WhatsApp built in
- Real people on live chat and email, plus daily webinars
- New features almost every week, included
Everything you need to launch and grow
Five parts that work together from day one, so you can focus on prizes, content and your community.
Your raffle website
Built and styled in your brand on your own domain, so players can enter in a few taps on any device.
- Your colours, logo and fonts, not a template look
- Restyle your whole site with AI for launches and seasons
- Winners and your next live countdown on the homepage
- Instant wins, a ticket slider and pick your own numbers
Reffle Pay
A fast checkout that works with every Reffle feature, set up in-house with you, so there's no separate payment provider to sort out.
Legals, done properly
A legal opinion from our solicitor, T&Cs and a free entry route from day one.
- Built for the DCMS Voluntary Code
- Compliance pages on every site
- 18+ confirmation and spending limits
Marketing and CRM
Email, SMS, WhatsApp and one inbox for every message, with automations from day one.
- Social planner and ads manager
- Reviews collected for you
- Go live on your socials and app at once
Your own app
Your Community App in the App Store and Google Play, under your name.
- Go-live alerts straight to phones
- A channel nobody can take away
- Private, invite-only community
Features your players will love
Every feature is there to give players more reasons to enter, and to come back.
Prize Accumulator
Set a sales target for the main prize. Until it's reached, the winner's prize is a share of ticket sales that grows with every ticket sold.
Subscribe & Save
Regular players subscribe to an ongoing raffle in a tap, so they're entered every time it runs.
Instant win games
Scratch cards, spin the wheel, card flip, balloon pop and more make every ticket feel like an event.
Upsells at checkout
Suggest another raffle in the basket and right before payment, chosen for each raffle.
Rewards game
Players roll the dice and climb a map, so they keep coming back for more tickets.
Shopping Rewards
Players earn free site credit from their everyday shopping at well-known stores.
New features almost every week
Your platform keeps getting better at no extra cost. Here's some of what's landed recently.
Raffle sites live on Reffle
Every site gets its own custom theme. Here are some of the busiest raffle sites on Reffle right now.
Rated 5.0 by raffle owners
“As someone completely new to the competition industry, there were naturally a lot of questions and things I wasn’t sure about. However, the support, communication, and guidance I received throughout the entire process has been second to none.”
“The regular webinars are a massive bonus, keeping us in the loop on technical updates and full of useful ideas for a growing Raffle company. We honestly wouldn’t be where we are now without their support.”
“Moving to Reffle from our previous developers was like night and day. Their response times are exceptional, and nothing is ever too much trouble.”
“Our website looks great and is very easy for us to manage and for customers to use. We have also switched over to Reffle pay which is probably the best way to pay I’ve seen on any website, makes it quick and effortless to enter details.”
“The platform itself is solid, well thought out, and clearly built with competition businesses in mind. Reffle continue to apply a strong continuous improvement approach, with regular updates and enhancements being rolled out all of the time.”
“I’ve worked with a few different companies for my competition website, and the difference with Reffle is night and day. … You never feel like you’re chasing or fighting for answers. They’re just there when you need them.”
“From our initial chat, migration of the old site, to going live with the new site; the team understood our needs and made the process smooth and effortless.”
“I am not very computer literate but Kerry and Alice have had the patience to explain stuff to me and without them this just wouldn’t have been possible.”
“We chose Reffle after doing our due diligence across the market place and have found them to be a safe, reliable and trustworthy platform.”
“If there was an Olympic event for customer service response times, Alice would already have the gold medal… and probably replied to your message before you finished typing it.”
Hear it from raffle owners
The stories behind some of the raffle businesses we've built and grown.
From first call to first draw
You're never on your own. We plan and build it with you, then stay with you after launch.
Book your free demo
See the platform, ask anything and find out if Reffle is right for you.
Plan your launch
We plan your site, payments, legals and first raffles with you.
We build and set up
Your site is built and styled in your brand, with Reffle Pay and your legals ready to go.
Go live and grow
Launch with our team behind you, daily webinars and new features almost every week.

Built by people who know raffles
I built my first raffle website in 2020. Since then we've helped more than 150 raffle businesses launch, and we've learned what it takes to do it properly.
Reffle is everything I wish every raffle owner had from day one: a website that sells, payments that work, proper legals and a team that picks up when you need them. Book a demo and you'll get straight answers, even if we're not the right fit.
The biggest legal myth in the raffle industry
Thinking about starting a raffle business but worried about the law? Pop your details in and we'll send the free video straight to your phone.
- A short, free video from our team
- Plain English, no jargon
- Sent straight to your phone
Questions we get asked a lot
Is running a raffle business legal in the UK?
Yes, when it's set up properly. UK raffle sites run as prize competitions, with a free entry route and fair, random draws.
Every Reffle site comes with a legal opinion letter from our solicitor, proper T&Cs and the compliance pages the DCMS Voluntary Code asks for. The legal opinion isn't a licence: it's a letter confirming your setup, and it's what banks, payment providers and Meta ask to see. Reffle is a signatory to the Code.
How do payments work?
Your site runs on Reffle Pay, our own checkout, with Apple Pay and Google Pay. We set it up with you and point you to a bank that accepts raffle businesses, so there's no separate payment provider to sort out.
Players can check out as a guest in a few taps, with no account needed.
I already have a raffle site. Can I move to Reffle?
Yes. We plan the switch with you, bring your customers across and keep your site online while we move you over.
I'm not technical. Is that a problem?
Not at all. We build and style your site for you, and our team takes you through setup step by step. After launch you've got live chat, daily webinars and the Reffle Academy whenever you need a hand.
How much does it cost?
Pricing depends on the setup that's right for you, so we walk you through it on your free demo, once we know what you need. New features are included as they launch, at no extra cost.
How long does it take to launch?
It depends on your brand, your prizes and how quickly your company and bank account are ready. We agree your launch date with you at the start and plan every step towards it.
How will I get customers?
We help you get approved to advertise on Meta, set up tracking for your ads and give you the tools to grow an audience: email, SMS, WhatsApp, a social planner and your own app. Our daily webinars cover what's working for raffle owners right now.
What support do I get after launch?
Real people on live chat and email, out-of-hours help if your site or payments ever stop, daily Lunch & Learn webinars, the Reffle Academy and the Refflers community of raffle owners.
More questions? See all FAQs
Let's build your raffle business
Book a free demo with our team. We'll show you the platform, answer your questions and help you decide if Reffle is right for you.
No pressure and no obligation.





